In the coming years, marketers are expected to take a full control of the customer experience. Online sales continue to grow in importance as shown by the ever-increasing e-commerce trends. We are now experiencing an e-commerce marketing optimization era where businesses need to innovate their growth strategy to realize profits. They need to make their online experience persuasive and engaging. If you are looking forward to up your ecommerce marketing efforts, this post has precisely been prepared for you.
Let’s get started;
When it comes to e-commerce, there is a preference for native shopping. Platforms such as Instagram and Pinterest provide great visual platforms for users who do not want to leave their platforms to visit an e-commerce site. Pinterest has Shop the Look feature that offers native shopping. When you see a picture of a product you like, you can click any part of the outfit you are interested in purchasing and find details of that product within the Pinterest app. You only need to exit the app when ready to make a purchase.
Virtual Reality and Augmented Reality
Do you know how cool it is to see a product in store before even making a purchase? It is very awesome to see a product in your home before making a purchase. This is what augmented reality and virtual reality is all about. It is becoming a standard for e-commerce companies to offer AR and VR options. These days, there are AR apps, common to the one used by IKEA lets you place 3D apps in your home and visualize how they may look like. You can these see if these products will fit in your space and match your preference.
Automation and Chatbots
E-commerce businesses are now employing automation and chatbots for online ordering. With more than 1.4 billion people using Facebook Messenger, it becomes very important to take advantage of chatbots for marketing, sales and customer service. Chatbots are now being used for automated ordering. This presents a great way to cater for audience needs making ordering to be effortless.
The voice search compatibilities will be very huge. Top of the list we have Google Home and Amazon Echo among other voice-activated devices. Voice search is becoming a very popular and important method of search. Stats show that 40 percent of millennials are already using voice search when making an online purchase. Walmart has made it possible for its customers to use voice search when making purchases with the use of Google Express.
ROPO – Research Online, Purchase Offline
Research Online Purchase Offline is a technique that will become more advanced and reliable as the years roll on. It is a feature that can help retailers accurately measure how well their digital ads are contributing to the sales they make in-store. ROPO makes use of information from mobile tracking, social media, in-store inventory, mobile payments, analytics tools and much more. This can be very invaluable too by knowing which digital ads are contributing to most sales.