Best Ways to Market Your Products Online

email marketingSuppose you want to digitally market a business such as, or just a product or service, how do you go about it? Marketing products online have changed drastically. If you do not have a sound digital marketing strategy, you will face an uphill task to establish a long-term customer relationship. But there are notable ways to go about it when looking forward to evaluating the best ways to market your products and services. Here are sure ways to go about it;


Email Marketing

Email marketing continues to be one of the most consistent and effective channels for gaining new customers. Channels such as search may take some while to generate results, but email marketing proves to be a great way to generate organic traffic. You should always ensure that you have included email marketing to promote your store. You can make it easy for you by collecting emails in an automated campaign and then designing your message.


Press Release

You can land your business in the press. Getting this kind of publicity can be a great way to reach new customers and help them discover your products. It can be difficult press releases online, but you should aim to do it. You can seek the help of mainstream journalists who can help you prepare a press release and pitch for stories. Instead of releasing these press releases to bloggers, you can reach out with a personal email to personalized customers.


Facebook custom audiences

facebookBillions of people are today using Facebook. The platform provides a fantastic advertising platform as it offers much-targeted options for running paid ads. The use of Facebook custom audiences can particularly be very important to deliver targeted ads. With these custom audiences, you can advertise your site to email subscribers or website visitors. These ads can be very important because of targeting.


Facebook shop section

You can take your marketing a little step further with the addition of Facebook shop section to your Facebook page. This option can be particularly useful for people who discover your products to buy them. If you have an online store, you can add Facebook as a sales channel. Using a Facebook shop, your fans will be able to learn about your products, browse through various pictures and click on the buy button in case they want to make a purchase. Additionally, you can make use of search engine optimization to ensure that your store is naturally discovered on search engines.

The Future of Digital e-commerce Marketing

ecommerceIn the coming years, marketers are expected to take a full control of the customer experience. Online sales continue to grow in importance as shown by the ever-increasing e-commerce trends. We are now experiencing an e-commerce marketing optimization era where businesses need to innovate their growth strategy to realize profits. They need to make their online experience persuasive and engaging. If you are looking forward to up your ecommerce marketing efforts, this post has precisely been prepared for you.

Let’s get started;


Native shopping

When it comes to e-commerce, there is a preference for native shopping. Platforms such as Instagram and Pinterest provide great visual platforms for users who do not want to leave their platforms to visit an e-commerce site. Pinterest has Shop the Look feature that offers native shopping. When you see a picture of a product you like, you can click any part of the outfit you are interested in purchasing and find details of that product within the Pinterest app. You only need to exit the app when ready to make a purchase.


Virtual Reality and Augmented Reality

Augmented RealityDo you know how cool it is to see a product in store before even making a purchase? It is very awesome to see a product in your home before making a purchase. This is what augmented reality and virtual reality is all about. It is becoming a standard for e-commerce companies to offer AR and VR options. These days, there are AR apps, common to the one used by IKEA lets you place 3D apps in your home and visualize how they may look like. You can these see if these products will fit in your space and match your preference.


Automation and Chatbots

E-commerce businesses are now employing automation and chatbots for online ordering. With more than 1.4 billion people using Facebook Messenger, it becomes very important to take advantage of chatbots for marketing, sales and customer service. Chatbots are now being used for automated ordering. This presents a great way to cater for audience needs making ordering to be effortless.


Voice Search

The voice search compatibilities will be very huge. Top of the list we have Google Home and Amazon Echo among other voice-activated devices.  Voice search is becoming a very popular and important method of search. Stats show that 40 percent of millennials are already using voice search when making an online purchase. Walmart has made it possible for its customers to use voice search when making purchases with the use of Google Express.


ROPO – Research Online, Purchase Offline

Research Online Purchase Offline is a technique that will become more advanced and reliable as the years roll on. It is a feature that can help retailers accurately measure how well their digital ads are contributing to the sales they make in-store. ROPO makes use of information from mobile tracking, social media, in-store inventory, mobile payments, analytics tools and much more. This can be very invaluable too by knowing which digital ads are contributing to most sales.


Top Reasons You Need a Digital Marketing Strategy 

strategyOver the last few decades, the face of marketing has changed considerably.  People are now more informed when making purchases, thanks to the high availability of online information for virtually every type of product or service they need. As a result, digital marketing strategy has become an integral part of every successful business.

Businesses have come to realize that traditional marketing methods are no longer actionable.

The world is changing fast and there is the need for businesses to innovate to stay relevant. Businesses need to adopt robust digital marketing strategies to remain competitive in the current world. Here are top reasons you need to develop a prudent plan for your digital marketing efforts.

Helps you target a specific audience

A clear digital marketing strategy can help you outline the needs of the audience being targeted.  Once you have profiled the audience, you can come up with a clear strategy that describes the behaviors and the habits they exhibit and thus reaching them more efficiently. For example, some groups may use search engines to search for products while others may use social media blogs. Without a clear strategy, it becomes hard to win.

Managing reputation

A digital marketing strategy helps you manage reputation. If you lack a strategy in place, there is a probability you are not paying attention to what others are saying about your business. It means you are only publishing promotional content and ignoring the vital details on what people are saying about your product. You need a strategy to, among other things, control and monitor social media mentions and ensure that there is no wrong information that is being fed to your prospective clients.


Focus and Direction

marketing strategyA social media strategy gives you focus and attention. Businesses that lack an elaborate digital strategy may not be able to accomplish aspects that contribute to the overall success of a business. Such businesses are unlikely to define their target market and may end up spending more with a very meagre return on investment. A clear digital plan is important as it outlines your strategic goals on what is to be achieved online. It is very important for getting new customers as well as cementing existing relationships.



A digital marketing strategy is very important as it provides for the integration of digital marketing and other conventional methods of marketing. Digital marketing entails a lot of issues including social media, websites, search engine optimization, and media. It also involves other channels, tactics, and elements that contribute to the success of the business.


Measuring success

A digital marketing strategy allows you to measure success. As a marketer, you get the chance to put mechanisms in place that can help you understand your marketing efforts and make the relevant changes as required. As it in with any other forms of marketing, having a digital marketing strategy helps in measuring the return on investment and ensure that time and costs are utilized in the best possible manner. Every aspect of your digital marketing strategy can be tracked and monitored to ensure that time, cost and other resources are managed in the most appropriate manner.