The Future of Digital e-commerce Marketing

ecommerceIn the coming years, marketers are expected to take a full control of the customer experience. Online sales continue to grow in importance as shown by the ever-increasing e-commerce trends. We are now experiencing an e-commerce marketing optimization era where businesses need to innovate their growth strategy to realize profits. They need to make their online experience persuasive and engaging. If you are looking forward to up your ecommerce marketing efforts, this post has precisely been prepared for you.

Let’s get started;

 

Native shopping

When it comes to e-commerce, there is a preference for native shopping. Platforms such as Instagram and Pinterest provide great visual platforms for users who do not want to leave their platforms to visit an e-commerce site. Pinterest has Shop the Look feature that offers native shopping. When you see a picture of a product you like, you can click any part of the outfit you are interested in purchasing and find details of that product within the Pinterest app. You only need to exit the app when ready to make a purchase.

 

Virtual Reality and Augmented Reality

Augmented RealityDo you know how cool it is to see a product in store before even making a purchase? It is very awesome to see a product in your home before making a purchase. This is what augmented reality and virtual reality is all about. It is becoming a standard for e-commerce companies to offer AR and VR options. These days, there are AR apps, common to the one used by IKEA lets you place 3D apps in your home and visualize how they may look like. You can these see if these products will fit in your space and match your preference.

 

Automation and Chatbots

E-commerce businesses are now employing automation and chatbots for online ordering. With more than 1.4 billion people using Facebook Messenger, it becomes very important to take advantage of chatbots for marketing, sales and customer service. Chatbots are now being used for automated ordering. This presents a great way to cater for audience needs making ordering to be effortless.

 

Voice Search

The voice search compatibilities will be very huge. Top of the list we have Google Home and Amazon Echo among other voice-activated devices.  Voice search is becoming a very popular and important method of search. Stats show that 40 percent of millennials are already using voice search when making an online purchase. Walmart has made it possible for its customers to use voice search when making purchases with the use of Google Express.

 

ROPO – Research Online, Purchase Offline

Research Online Purchase Offline is a technique that will become more advanced and reliable as the years roll on. It is a feature that can help retailers accurately measure how well their digital ads are contributing to the sales they make in-store. ROPO makes use of information from mobile tracking, social media, in-store inventory, mobile payments, analytics tools and much more. This can be very invaluable too by knowing which digital ads are contributing to most sales.

 

Top Reasons You Need a Digital Marketing Strategy 

strategyOver the last few decades, the face of marketing has changed considerably.  People are now more informed when making purchases, thanks to the high availability of online information for virtually every type of product or service they need. As a result, digital marketing strategy has become an integral part of every successful business.

Businesses have come to realize that traditional marketing methods are no longer actionable.

The world is changing fast and there is the need for businesses to innovate to stay relevant. Businesses need to adopt robust digital marketing strategies to remain competitive in the current world. Here are top reasons you need to develop a prudent plan for your digital marketing efforts.

Helps you target a specific audience

A clear digital marketing strategy can help you outline the needs of the audience being targeted.  Once you have profiled the audience, you can come up with a clear strategy that describes the behaviors and the habits they exhibit and thus reaching them more efficiently. For example, some groups may use search engines to search for products while others may use social media blogs. Without a clear strategy, it becomes hard to win.

Managing reputation

A digital marketing strategy helps you manage reputation. If you lack a strategy in place, there is a probability you are not paying attention to what others are saying about your business. It means you are only publishing promotional content and ignoring the vital details on what people are saying about your product. You need a strategy to, among other things, control and monitor social media mentions and ensure that there is no wrong information that is being fed to your prospective clients.

 

Focus and Direction

marketing strategyA social media strategy gives you focus and attention. Businesses that lack an elaborate digital strategy may not be able to accomplish aspects that contribute to the overall success of a business. Such businesses are unlikely to define their target market and may end up spending more with a very meagre return on investment. A clear digital plan is important as it outlines your strategic goals on what is to be achieved online. It is very important for getting new customers as well as cementing existing relationships.

 

Integration

A digital marketing strategy is very important as it provides for the integration of digital marketing and other conventional methods of marketing. Digital marketing entails a lot of issues including social media, websites, search engine optimization, and media. It also involves other channels, tactics, and elements that contribute to the success of the business.

 

Measuring success

A digital marketing strategy allows you to measure success. As a marketer, you get the chance to put mechanisms in place that can help you understand your marketing efforts and make the relevant changes as required. As it in with any other forms of marketing, having a digital marketing strategy helps in measuring the return on investment and ensure that time and costs are utilized in the best possible manner. Every aspect of your digital marketing strategy can be tracked and monitored to ensure that time, cost and other resources are managed in the most appropriate manner.

 

 

 

 

How to Grow Your Business Online

ecommerceLet’s face it, scaling any business is never easy as it takes a considerable amount of effort. In the beginning, it means dealing with a lot of issues including sales and marketing, human resource, value chain management, and managing all other business resources. There are many entrepreneurs today offering pretty the same products and services. If you are not careful, you can get lost in the crowd.

Business projections show that e-commerce is on the rise. There is no a better time than now to establish your startup. But if you are looking forward to growing your business online, here are vital factors you must keep into consideration.

 

Careful Targeting

You need to carefully target your online audience. E-commerce is largely dependent on reputation and an established online presence. To stand out, your business makes itself available to all those who are on the lookout. You need to identify the demographic characteristics of your consumers who stand to benefit from your products and services. Base your marketing decisions on the data you collect about your customers.

 

Content and Delivery

You need to create high-quality content and work on your delivery time and speed. High-quality content is one that is relevant and engaging and encourages visitors to return to your site in the future. The content on your site should reflect your brand.  Your mission statement, policies, and services should be clearly spelled out. Your site should also be educational and offer interactive content to customers.

 

Personalization

Buy OnlinePersonalization all involves creating a unique experience to each customer. Customers like unique and individualized web experiences. Take advantage of various technologies to create a shopping selection that is based on personal preference. Large websites such as Amazon have apps that are built in their systems to identify users and track their online movements to offer very personalized experiences.

 

Integrate sales channels

You need to enable your customers to experience brand identity that is similar across all the channels of their interaction and on their methods of shopping. Ensure consistency on your promotions, services, products, and information on what you offer both online and offline. Invest heavily in mobile capabilities. You need to take advantage of consumers’ use of mobile devices, which is on the rise. Build robust mobile e-commerce platforms too.

 

Subscriptions

You need to consider subscriptions. In e-commerce, subscriptions can happen in various forms and all ensure that a customer returns through monthly repayments. You need to keep your site simple and clean. When visitors come to your site, they should not face difficulties and confusions. Ensure you use all secure means to build traffic to your site. Create products and services that help businesses solve most of the problems they face.

 

Handle competition

You need to research your competition and devise ways of achieving a competitive advantage over them. You need to utilize tools that can help you gain competitive intelligence. Once you know your competition, you will be better placed to know the kind of products and services they offer, their pricing models, and kind of promotions they offer to their customers. That way, you can devise ways of crushing them.